I’m currently putting together thoughts on a new book about social marketing.  In doing so, I’m trying to figure out if the title should be very technical sounding title for the savvy-minded, or if it should be a more common sense approach to socializing and how it relates to every day people.  The book will cover the many new emerging social networks, how they work, which ones to be one, and for what reasons, as well as it will touch on how to apply those to various strategies on the web today.

I had a couple of thoughts about the title and I’m going throw them out here. It would be nice to hear from some of you about which ones you like or if you have a suggestion of your own please feel free to write a comment.

Socializing with relevance makes social sites relevant.

I’ve been using social sites for the past couple of years now, and find them very useful in my daily life.  Yes, I’m one of those people that one would be called a twitter-holic, or Facebook fiend, but in truth I get more information and stay current with more things than I ever got from traditional media and networks.  In the past, the I would use newspaper and television to get my current news, but today I can use my social networks to see what things are making news at that very moment and the ones that matter most to me.  However, I find that many social sites don’t have the ability to weed out irrelevant content, but some have found ways to keep the most relevant content upfront.

In order to truly take advantage of these networks I think it’s a good idea to exchange one’s ideas freely across the networks at the same time.  What this will do is make each site more relevant by making the content the driving force for one’s social persona.  This means that because I’ve got all of my sites linked together I think twice before posting something that I don’t think is somewhat relevant or useful to the majority of people in my network, versus just socializing things because they are there.  For example, I have a Digg, account, but I’ve got my Digg feed linked up to my Friendfeed, which posts to my Twitter, and then goes to my Facebook.