Does Google Search Have Acceptable Collateral Damage

The following graphic, designed by the guys at SEOBook.com and ByJess.net, is a good overview of how Google has evolved over the years and the various actions that they’ve taken to combat spam, make their search results better, and to help publishers get their content out.

Does Google search have acceptable collateral damage?

Looking at the graphic below, people can see just how unsure, untested, and unreliable Google has been since they were initially launched back in 1998. Continue reading

No Farming At Google – Farmer Update Goes Live

Today maybe one of those days in Internet history that goes down as a significant change in how things are done.  Every so often an update or change in the ranking algorithms are so major that it effects the way the Internet is used. Google’s official release today of the ‘Farmer Update‘ most likely will be a signal of what’s to come and will be a dramatic change in how sites are ranked. Just less than 12% of the search results will be effected making this one of the biggest changes they’ve done in their history. Most changes effect less than 10% and in many cases, like last month’s ‘Scrapper Update‘, only effected around 2% of the results. Many times, the changes are so slight that most people will not even notice a difference. The game has changed today. Continue reading

Practical Social Marketing Management Tips

These days it’s almost impossible to turn on the TV or read news with out seeing something about social media, social marketing, or social networking.  Sites like Facebook, which is now the most trafficked site in the US, along with Twitter, Digg, Linkedin, MySpace, Youtube, Ning, Mixx, and more are all trying to get more users to spend more time on their sites in hopes of gaining bigger position in the Internet to where they can monetize and make some money.

In fact, just last week Twitter announced it’s own monetizing strategy, which includes paid tweets from major companies.  Facebook has been doing this for years already, and the same with MySpace, but it’s the first for Twitter and assuming it’s successful, more will follow. Continue reading

Why Birthdays Are Great

Most people would say that birthdays are great, although some don’t appreciate them as much as others do I suppose. It’s not that I can’t see why some people don’t like birthdays, but most are reasons of vanity or insecurity and not really justified as all around belief.

I personally like birthdays for a lot of reasons, and not just because of the presents, even though those are nice to get as well.  However, it’s nice to be acknowledged, and with the use of social sites today, there is a lot more of that. For example, sign into Facebook and I get dozens of birthday greetings from people that I had never gotten them from before. This is a nice way of connecting and feeling special. I used to be happy just getting  call or two from a friend or family member, but not I can expect to get dozens of birthday wishes over a couple of days. Greetings come in from various sites where my birthday is posted for public view. Continue reading

Happy Blogging

1126728_home_work_close-up_3I’ve been blogging for about two years now and I have to say that I love blogging. Blogging is one of the few things that we can all do to help each other share thoughts, gain more knowledge, and maybe make a couple of bucks.  There are so many ways to do a blog, and things to blog about that I wonder why everyone doesn’t have a blog already. In fact, I’m so happy blogging that I run 4 personal blogs, as well as half of dozen blogs for my company.  In addition, my company is seeing the value of blogging and they are letting me set up even more blogs to help generate viral marketing on the web.  Blogs can be about anytime and everything.  The best blogs are the ones that really have good content and not just some collection of random posts and articles that a person gets off another site.  True bloggers know that the only way to build an audience to put out unique original content that is thought provoking and relevant. Continue reading

It’s a Social, It’s a Mixer, It’s Twestival Anaheim

Here are the details for the event, it’s open to the public, and free to get come and socialize.  Please spread the word so that we can have a fun and productive social mixer.
What: Anaheim Twestival 2009 Social Mixer
Where: Sheraton Park in Anaheim off Harbor Blvd and Katella Ave. – Lobby Bar
When: Thursday Feb. 12, 2009, at 7pm in their Lobby Bar
Why: Meet and engage with other Twitter members and help out a good cause, Charity: Water.

Twas the Night Before the Super Bowl

I thought this was really good, and I’m getting really excited about the game on Sunday, so I had to make a post with my favorite Steelers hype.

‘Twas the Night Before the Super Bowl

‘Twas the night before the Super Bowl, when along the gulf shore, Continue reading

Launched New Personal Site With Cool UI Tricks

siteimageI just got finished updating my personal website and portfolio, and I put some cool new UI features on it.  I’m ready to officially launch the new personal site and look forward to some input.  I think the effects are pretty interesting and made are strickly with CSS and Javascript features, and that should make some people think and hopefully play with it once or twice.  I personally like the fold out effect on the home page.  When the personal div opens there is an option that says “Are you done with me”, click on that option and watch the cool effect that takes effect.  None of the page effects were done with flash or animation, and were all done with CSS and Javascript, with all data still being rendered on-page for search engines.  It’s a personal goal of mine to make sure all necessary data gets indexed by the engines.  It’s not that I don’t like flash, but I like to see how much I can do without it.  I really like the fade in a fade out effects as well.  How about the slide in navigation bar.  It’s a way of keeping data out of the way, but still have it available.  I’m going to be working with more effects on the site over the next few months, so stay tuned for more fun! You can visit the new site at SalSurra.com.

Sal Surra Has A Personal Blog

angelgame3Here I am.  I’m finally opening my personal blog and wanted to start by saying hello, and welcome.  I’ve been running blogs for a couple of years now, and have been talking about starting my own for awhile, but just never found enough time for it.  However, I’m finding more and more that it’s important to keep a personal blog, journal, or whatever form of written thoughts a person wants to keep, and share it with the world.

Why?  There a lot of a reasons for it, but for me it’s a matter of getting out thoughts that I keep inside of my head, or things that I want to share, or ideas that I have, or items that can helpful.  In today’s world it’s getting less and less personal and getting to be more interpersonal.  The reason is that we are building ourselves virtually everyday on places like Facebook and Myspace, but while doing so we are looking at ourselves and taking more time to think about the things that make us tick. Continue reading